Industry: Coaching
ADJUSTMENT AUTHORITY
70 Qualified Leads at $12.28 Each & $225K Pipeline in First 30 Days
Dr. Charles Lehmann is the founder of Adjustment Authority, a professional training program that teaches chiropractors how to build six-figure practices through patient acquisition systems, retention protocols, and insurance optimization.
Before working with Blue Whale Media, Charles had a proven curriculum but no scalable lead generation. His methods included free webinars (10-15 attendees), conference networking ($5K+ per event), and cold outreach with minimal results. His calendar had 3-4 discovery calls per month with inconsistent revenue.
A FACEBOOK ADS PERFORMANCE
70 website leads from 8 campaigns at $12.28 cost per lead with 114K impressions reaching 53K people in 30 days.
APPOINTMENT PIPELINE DASHBOARD
151 total leads worth $297K moving through automated sales funnel from Facebook ads with clear stage tracking.
HOMEPAGE
High-converting VSL landing page for $500K+ practice building system with social proof from 3,000+ chiropractors.
PAID AD CAMPAIGN METRICS
Multi-ad Facebook campaign dashboard delivering consistent lead flow at sub-$15 cost per acquisition with detailed performance tracking.
THE RESULT AFTER WORKING WITH BLUE WHALE MEDIA
70 qualified leads in first 30 days (vs. 3-4 per month before)
$12.28 cost per lead (industry average: $40-60 for professional training)
$225,000 pipeline value from 75 leads in first month alone
28 booked discovery calls that actually showed up (vs. 3-4 per month before)
24 appointments scheduled from automated follow-up sequences
$859.74 total ad spend to generate $225K in potential revenue
114,373 impressions reaching chiropractors actively searching for growth solutions
53,120 chiropractors reached in target demographics
Fully automated funnel: leads book calls 24/7 without manual intervention
Zero conference travel required: entire lead gen system runs from Facebook ads
The Strategy
We built a complete lead generation ecosystem designed to attract overwhelmed chiropractors and convert them into booked discovery calls automatically.
Ideal Customer Research & Avatar Mapping
We interviewed 12 of Charles’s best students to identify the target profile: established practitioners (5-15 years in practice) who’d hit a revenue ceiling at $150K-250K/year, working 50-60 hours per week. Their main challenges were inconsistent patient flow, high no-show rates (30-40%), low patient lifetime value, insurance billing inefficiencies, and no marketing system beyond word-of-mouth.
High-Converting Landing Page & Funnel Build
We built a dedicated landing page with the headline “Discover How to Build a $500K+ Chiropractic Practice (Without Working 80-Hour Weeks)” and positioned Charles as an authority with 15 years of experience. The page included student success stories with specific revenue numbers and a low-friction CTA: “Book Your Free Practice Growth Audit” with calendar integration. The funnel flow: Facebook ad → landing page → calendar booking → automated confirmation sequence → discovery call.
Facebook Ad Targeting & Creative Testing
We built multi-layered targeting: interest (chiropractic care, practice management, small business growth), behavior (small business owners, healthcare professionals), job title (chiropractors, practice owners), geographic (USA), and age range (30-55). We tested 8 different ad creatives (4 image ads, 2 video ads, 2 carousel ads) with different headlines, pain points, and CTAs. Within 72 hours, three ads were delivering $8-$15 per lead. We killed the underperformers and scaled the winners.
Automated Follow-Up & Calendar Optimization
We built a complete follow-up automation system using GoHighLevel: immediate SMS and email confirmation (0-5 minutes), 24-hour reminder with pre-call questionnaire, 1-hour reminder with Zoom link, and automated reschedule sequence for no-shows. This reduced no-shows from 40% (industry average) to under 15%.
Pipeline Tracking & Revenue Attribution
We connected everything to a CRM pipeline showing exactly where every lead was in the journey. Every lead was tagged with source (Facebook ads), cost ($12.28), and potential value ($3,000). Charles had complete real-time visibility into lead volume, call bookings, show-ups, pipeline value, and ROI on ad spend.
Within 30 days, Charles had 70 qualified leads, 28 discovery calls, $225K in pipeline value, and a fully automated system. Even with a conservative 10% close rate, he was making $300 for every $12.28 spent — a 24x return on ad spend.
TESTIMONIAL
"I was burning thousands on conferences and hosting webinars for 10 people. Blue Whale Media completely changed my business. Within 30 days, they delivered 70 qualified leads at $12.28 each. My calendar went from 3-4 calls per month to fully booked and the entire system runs on autopilot. If you have a high-ticket offer but no scalable lead generation, Simon is your man!"
Ready to Build Your System?
If you’re losing leads because your follow-up can’t keep up, let’s fix it. We’ll audit your current system and show you exactly where leads are dying.