Industry: Web Design & Development
Hyfig
199 Qualified Leads at $13.87 Per Lead
John Diginee runs Hyfig, a web design and development agency. He’d just launched a new offer – an AI chatbot solution for service businesses but had no way to sell it at scale. His entire lead generation strategy was cold outreach on LinkedIn and manual follow-ups. He was spending hours every week sending messages, booking calls, and chasing prospects who never showed up.
No lead magnet. No funnel. No automation. No tracking system. He knew the AI chatbot offer worked. He just couldn’t get enough people to see it, book a call, or stay engaged long enough to convert.
Every agency he’d talked to before Blue Whale Media wanted to run ads without fixing the infrastructure first. They’d burn his budget testing offers that weren’t ready for paid traffic. He needed a system, one that captured leads, qualified them automatically, booked appointments, and nurtured no-shows without him touching anything.
AUTOMATED WORKFLOW SYSTEM
Multi-step nurture sequence with SMS and email triggers converting cold leads into booked appointments automatically.
LEAD QUALIFICATION WORKFLOW
Smart automation sorting prospects by intent and routing high-value leads directly to sales while nurturing the rest.
CONVERSATIONAL AI CHAT
24/7 AI assistant handling visitor questions, qualifying leads, and booking appointments without human intervention.
HOMEPAGE OVERVIEW
Clean, conversion-optimized design built for lead capture and trust-building with clear value proposition.
LEAD MAGNET LANDING PAGE
High-converting opt-in page with compelling offer and streamlined form generating qualified leads on autopilot.
GHL DASHBOARD METRICS
Real-time pipeline view showing lead flow, conversion rates, and revenue tracking across all automation stages.
AI CHATBOT INTEGRATION
Intelligent chat system answering FAQs, capturing contact info, and scheduling consultations instantly.
ADVANCED AUTOMATION WORKFLOW
Complete lead-to-customer journey with conditional logic, follow-up sequences, and automated task assignments.
199 LEADS IN 30 DAYS
First month results showing consistent daily lead generation from organic traffic and automated capture systems.
THE RESULT AFTER WORKING WITH BLUE WHALE MEDIA
199 qualified website leads in 30 days
$13.87 cost per lead (total ad spend: $2,760.64)
109 opportunities created in pipeline
28 booked appointments (show-ups, not just scheduled)
6.42% conversion rate from lead to closed deal
7 new clients closed in first 30 days
$5,292 in pipeline value generated
Zero manual follow-up required – 100% automated nurture sequences
AI chatbot pre-qualified leads before they hit John’s calendar
Complete system: funnels, workflows, email sequences, SMS reminders
The Strategy
Most agencies would’ve started with Facebook ads and a basic landing page.
We started by building the entire back-end infrastructure John didn’t have.
First problem: he had no lead magnet. Selling AI chatbots directly is a hard pitch. People don’t wake up thinking “I need a chatbot today.” They wake up thinking “My website isn’t converting” or “I’m losing leads because I respond too slowly.”
We created a lead magnet funnel targeting those pain points: “7 Costly Website Mistakes That Are Killing Your Business.” Free guide, simple opt-in form, instant delivery. It positioned Hyfig as the expert who could diagnose what was broken, then naturally introduced the AI chatbot as the solution.
Next: we built the AI chatbot system itself. When someone landed on Hyfig’s site, the chatbot engaged them immediately.
The chatbot didn’t just collect names and emails. It pre-qualified leads before they ever hit John’s calendar. If someone wasn’t a good fit, the chatbot provided helpful resources and moved them into a nurture sequence. If they were qualified, it booked an appointment automatically.
Then we built the automation workflows in GoHighLevel.
When someone opted in for the lead magnet:
- Instant email with the guide
- Automated follow-up sequence over 7 days introducing the chatbot offer
- SMS reminders for anyone who opened emails but didn’t book
When someone booked an appointment:
- Confirmation email + calendar invite
- 24-hour reminder email
- 1-hour reminder SMS
- Internal notification to John’s team
When someone didn’t show up:
- Automated “sorry we missed you” email
- Rescheduling link
- Follow-up sequence offering alternative times
When someone closed as a customer:
- Onboarding call scheduled automatically
- Checklist sent via email
- Internal notification to start setup
We built 11 different workflows covering every possible customer interaction: appointment confirmations, no-show recovery, onboarding sequences, opt-out handling, sales call follow-ups. The entire system ran 24/7 without John touching it.
Finally, we launched Facebook ads targeting service business owners in Toronto – plumbers, electricians, contractors, real estate agents – who were losing leads because they couldn’t respond fast enough. The ad sent them to the lead magnet page. The lead magnet sent them into the nurture sequence. The nurture sequence sent them to the chatbot. The chatbot booked the appointment. The appointment turned into a sale.
In 30 days, we generated 199 qualified leads at $13.87 per lead. 109 of those entered his sales pipeline. 28 showed up to appointments. 7 closed as new customers in the first month.
TESTIMONIAL
I was spending 15 hours a week on LinkedIn trying to book calls. Blue Whale Media built a system that books steady appointments in a month while I'm sleeping. I should've done this a year ago.
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